Born from wool, rooted in craft.

Ianna is not just a fashion label. It’s a celebration of European craftsmanship and design integrity. Every sweater, cardigan, and woolen piece is imagined, knitted and finished in our own workshop — a place where time moves slower and quality comes first.
We blend traditional knitting know-how with contemporary aesthetics to create garments that feel both timeless and boldly modern.

Heritage, reimagined

Inspired by alpine heritage, classic fisherman styles and raw beauty, Ianna garments honor the past while looking toward the future. Expect sculptural shapes, artisanal stitch patterns, different textures and a sense of ease that fits seamlessly into your life — whether at a chalet, a city street, or at work.

Made in-house. Always.

We own our manufacturing facility in Europe, which allows us complete control over the quality, sustainability and pace of production. No outsourcing. No compromises.
This rare structure means we can produce in small, thoughtful quantities, ensure fair treatment of our craftspeople and maintain a low-waste process from start to finish.

Only natural. Only the finest.

We work exclusively with natural fibers — wool, merino wool, cashmere blends — sourced from ethical European farms.
Every yarn is chosen for its longevity, softness and character. You’ll feel the difference — and so will the planet.

Slow by design, fast to Love

Each piece is made in limited quantities, with some styles available only once.
We believe in slow fashion, in pieces that last and in the magic of wearing something made with intention.

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